Paul Ruettgers


  • Emotional Branding & Brand Strategy
  • Company & Product Naming
  • Graphic Design
  • Logo Creation
  • Website Design
  • Website Development
  • Brochures & Catalogs
  • Packaging & Label Designs

Educated at two of the top branding and design universities in the country (Cal State University-Long Beach and Art Center College of Design), Paul is dedicated to helping clients make deep, long-lasting emotional connections in the hearts and minds of consumers through emotional brand strategy and award-winning graphic design experiences.

A leader in the branding industry for nearly 20 years, Paul is among the few multi-disciplinary creative directors whose experience includes the development of award-winning campaigns across traditional, interactive and emerging media platforms. He is an inventive and creative thinker who continues to find new ways to make the consumer brand experience unique and engaging.

Prior to moving to Bend in 2000, Paul directed large-scale brand development projects for global companies such as Microsoft, Hewlett-Packard, Xircom/Intel, Disney, Litton Aerospace, World Vision, Baskin-Robbins, Mattel, Nestle, Dole and Honda.

Paul founded Kinetic Branding on the premise that consumers prefer to engage in brands that are creative, innovative and alive, and will relate to them on a deep, emotional level. It is with this understanding that Paul created the Brand Energy process that uncovers the true reason consumers decide to purchase his clients’ products and services.

Paul serves as Kinetic’s president and creative director, guiding each client's true connection to consumers and developing clear, compelling and creative brand communication pieces that deliver a unique and engaging brand experience.

He and his wife Heesyun love exploring the Central Oregon outdoors together. Heesyun is an incredible photographer who enjoys capturing the beauty of the people and the land. They both serve local children in need of love and support as foster parents.